Design, Business And Law - 1771 Words

Design, Business and Law Assessment 1 Febrina Halim 141FHM4540 T3/14 Introduction Australian Consumer Law (ACL) The Australian Consumer Law commenced on 1 January 2011. It is a national, generic law, which applies in the same way to all sectors in all Australian jurisdictions (Australian Consumer Law 2010). This means that all consumers in Australia enjoy the same rights and all businesses have the same obligations. The ACL covers general standard of business conduct, prohibits unfair trading practices, regulates specific types of business to consumer transaction, provides basic consumer guarantees for good and services and regulates the safety of consumer products and product related services (Australian Consumer Law 2010). ACCC†¦show more content†¦It provides a diverse range of communication service through two segments: Consumer and Corporate. The consumer segment provides services to residential and small business customers. The corporate segment provides services to corporate, government and wholesale customers. TPG offers nationwide ADSL2+, NBN, Fibre Optic and Ethernet broadband access, telephone services, Internet Protocol Television, SIM Only Mobile Plans and various business networking solutions. Background of the Case On 25 September 2010, TPG Telecom ran an advertising campaign about its TPG’s Unlimited ADSL2+ broadband plan for $29.99. TPG commenced a printed advertisement, radio, television and online campaign advertising until 7 October 2010. However, it failed to mention that it was only available with the purchase of a $30 home phone plan per month. Also, the consumers have to pay upfront set up fee of $129.95 and a $20 home phone deposit. Regarding that, ACCC found that TPG’s advertisements were false and misleading the consumers. However, after receiving a letter from the ACCC, TPG revised the advertisements and run the campaign for 13 months from 7 October onwards. The ACCC still brought the case in the Federal Court of Australia to against TPG. The ACCC’s concern is because the requirement bundling on the advertisements was in small and difficult to read print, which was insufficient to qualify the dominant