The Influence of Media on Sport Essay - 2462 Words

Influences of Mass Media in Sport When communication is spread not just between two individuals but rather between tens of millions of people it is known as mass media. Mass media is known as the central nervous system of society and it functions as a medium of exchange of information across the globe. Mass media has many different purposes, such as providing information, entertaining, persuading and also by carrying a vague general function of culture to millions of people.(Frederick 18). In order for mass media to exist, there must be an audience. Todays society is very selective; each receiver reacts differently through his or her own experience and orientation. Therefore, mass media exists in many different forms such as†¦show more content†¦In countries such as India, mass media had made a tremendous change. People in rural communities are now able to communicate back and forth. Children of this country are now able to obtain and expand on their education, there are continuous improvements in the ir health care system and even modern agricultural techniques are being developed. Not everybody agrees that mass media has had a positive effect, some believe that it has damaged societies beyond repair. Since mass media has such an overwhelming influence on society, it may end up shaping the way and individual thinks. A good example of this is through advertising. It is advertising, by and large, that supports the United States pervasive and extraordinary diverse mass media system. Advertising major focus is the better you display a commodity the more of the commodity you sell. The private sector gives the advertising industry the money to sell their products, and the company that offers the most capital is the one who gets their product aired. This is where one of our major constraints, known as, competition comes into play. Whatever company holds the most capital decides what we as a society get to consume. Advertisers will say that they produce what the consumer demand s but on the other hand they are putting many limits on what we get to consume. With the constant growth of mass media many opportunities for individuals have been arising. To show how mass media has opened many doors forShow MoreRelatedMedia Influence On Sports1347 Words   |  6 Pagesthe past years the media has had a big effect on society. Many people rely on the media for news or sports coverage but they don’t realize that the media may influence people’s beliefs or way of behaving. The media covers sports in order to provide information to the fans but they also can create fake news to spark controversy in sports. The world of sports is largely affected by the media as they are a big topic to talk about throughout all kinds of media. Although the media can provide informationRead MoreHegemonic Masculinity in the Media1080 Words   |  5 Pageslive society were male dominance is the order of the day, from the family arena to the workplace, and in sports in which individuals with certain characteristics and attributes as seen as normal and the rest are termed as the â€Å"other†. This paper will focus on how hegemonic masculinity has been mediated through the media, by creating gender gaps. Furthermore, it is important to note that the media is important sources that orchestrate the perception of individuals in our society and as such should beRead MoreDetermining Women Athletes Identify As Influences On Their Participation1398 Words   |  6 PagesMy study examines the factors women athletes identify as influences on their participation in sports. The findings show that there are both obstacles and facilitators which influence their participation in sport. 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Many factors influence sports and activities and how and to what extent in which they are performed and the biggest influence is the social influence A positive impact from the societal influence of peers would be their ability to make you feel good, try harder and to participate in more things .At some pointRead MoreSports Marketing And Finished Off With A Personal Reflection1597 Words   |  7 Pagesthere is underlying importance on sport and sports fans. Not only do sports have multiple benefits of being able to provide health and prevention messages but there is a negative side to everything. The topic of this essay is to highlight the unique characteristics of sports fans as consumers and identify and discuss the implications for sports marketing. As a final personal statement comment on yourself a s a consumer of one particular sport. The publicity of sports and their fans is slowly developingRead MoreFemale Athletes And Male Athletes1390 Words   |  6 Pagesdominate figure in sports. Unlike female athletes, men receive a tremendous amount of media attention than female athletes. Young boys grow up watching television b ombarded with heroic images of male athletes. They have something to look up to, while young girls do not receive the same images. Male and female athletes have many equal opportunities when it comes to playing and succeeding in sports. Yet it seems that male sports happen to catch more of the limelight when it comes to the media and the publicityRead MoreGender Biases in Sport Media Essay1229 Words   |  5 PagesBiases in Sport Media Introduction In today’s society, it is nearly impossible to imagine our lives without the media. Television, radio, social media, and other types of media are a big influence on our lives and we all use them on a daily basis. They give us our news, provide us with entertainment, and we base a lot of our views and beliefs off of what we see and hear in the media. The media have plenty of positive aspects; however, with the major influence they have on individuals, the media can haveRead MoreMedia and Sport: What Could the Possible Link Be?1406 Words   |  6 PagesIntroduction Media and sport. What could the possible link be? What influence does the media have on the participants involved in Formula 1? Who are these participants involved? In which ways are they influenced? And lastly, are there various methods used to involve media in sport or vice versa? These are all questions which should be asked in order to understand the link between media and sport. Media involvement in sport Where Formula 1 is concerned, the media is a great platform for aRead MoreUse Of Social Media Platforms Aids And Promote Sporting Brands1185 Words   |  5 Pagesof social media platforms aids and promote the sporting brands within the consumer behaviour. Objectives: †¢ To define the social media and identify the sporting brands associated with consumer behaviour. †¢ By examining how brand attributes influences the responses of the sporting brands in terms of social media. †¢ By investigating how social media platforms in particular, Facebook, Twitter and Instagram affect consumers on sporting brands (case studies). †¢ Recommend the social media marketingRead MoreSekaran Bougie Research Process1277 Words   |  5 PagesResearch Process Figure 1 - Sekaran Bougie Research Process Abstract The analysis will represent a comparative assessment of an article that appeared in the Journal of Sports Media, Volume 3, Number 1, Spring 2008 entitled Interactive Media and Sports Journalists: The Impact of Interactive Media on Sports Journalists (Wigley Meirick, 2008). This analysis will focus on the first two steps of the eleven step research process outline by Sekaran Bougie (Sekaran Bougie, 2010). These